Experiential Learning in Business Education Curriculum Design: An Example from Teaching and Learning Marketing Research in an Undergraduate Business Program

Dr John K. Wong,
Ardeshir Shahmaei
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This paper presents Kolb's experiential learning concept and its implications to business education curriculum design. Secondly, a sample Bachelor of Science Degree business program reflecting the inclusion of experiential learning elements with Internship Program, Mentoring Program and Service Learning Program is discussed. Thirdly, a sample course (Marketing Research) pedagogy applying experiential learning in the course learning modules (Questionnaire Designing, Sample Survey, Data Analysis and Report Writing) is discussed. The assignment of student teams to course project and effects of team engagement learning will be evaluated.

Keywords: Experiential Learning, Scholarship Engagement, Curriculum Pedagogy
Stream: Curriculum and Pedagogy
Presentation Type: Paper Presentation in English
Paper: A paper has not yet been submitted.

Dr John K. Wong

Associate Professor, Division of Business and Information Management, Neumann College

Ardeshir Shahmaei

Dean, Division of Business and Information Management, Neumann College

Ref: L05P0499