Impact of Learning Environment and Learning Context on Student Satisfaction: A Comparative Study of Postgraduate Students from Asia

Mr Wayne Binney,
Rodney Arambewela
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The growth of the international education market with increasing export income has created a highly competitive environment among education providers worldwide. WTO reports that this market is now worth around $27 billion a year (Alderman, 2001) while IDP Australia has estimated an increase in the number of students seeking higher education overseas at 7.2 million by 2025. This alludes to the attractiveness of the international education market in the form of both pecuniary and non pecuniary benefits to provider nations and the higher educational institutions and hence the need for strategies to maintain a globally competitive position. This paper looks at the impact of the learning environment and the learning context on student satisfaction among international postgraduate students from Asia studying in Australian universities. The growing competition requires provider institutions to be highly responsive to the needs and aspirations of the diverse student community and to deliver services to create satisfaction and loyalty, which would be critical in sustaining a competitive position. The study, based on the expectancy-disconfirmation paradigm, and a model of post choice satisfaction in the educational setting, uses logistic regression, MANOVA, ANOVA and chi square testing, investigates factors relevant to student learning environment and the learning context to assess satisfaction levels of these students. The sample size used in the study is 371 and is drawn from a mail survey of five leading universities in Australia.

Keywords: Learning, University, International Students, Asia, Satisfaction
Stream: Adult, Vocational, Tertiary and Professional Learning
Presentation Type: Paper Presentation in English
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Mr Wayne Binney

Lecturer, School of Hospitality, Tourism and Marketing, Victoria University

Wayne Binney has extensive experience in teaching marketing with specific expertise in consumer behaviour, business market research, and the development of innovative teaching techniques. He conducts marketing courses at Victoria University, Melbourne, in related disciplines including tourism and hospitality marketing. Besides being an active consumer behaviour and social marketing researcher, he has authored several business and marketing publications and addressed national and international conferences. He has consulted to State and federal governments and several national and multinational firms.

Rodney Arambewela

Lecturer, Bowater School of Management and Marketing, Deakin University

Dr Rodney Arambewela is a lecturer in Marketing in Bowater School of Management and Marketing, Deakin University, Australia. He was a lecturer in Marketing at Victoria University and a visiting lecturer at Monash University in Melbourne and has taught International Marketing, Marketing Planning and Strategy, Product and Brand Management, Global Marketing Management both at undergraduate and Post Graduate levels. Prior to joining the academia he was a practitioner in international marketing for over 20 years and has worked in the UK, Europe, the Middle East, Asia, Australia and Pacific Islands as a Senior Business Development Executive in the food and telecommunication industries. He was also an export marketing consultant to a number of companies and the Government of Sri Lanka. His research interests include International Education, Service Quality, Services Marketing, Teaching and Learning. He has contributed to a number of refereed journal and conference papers.

Ref: L05P1065